Definitions
Manage and align on key business terms and definitions.
| Term | Definition | Actions |
|---|---|---|
| MQL (Marketing Qualified Lead) | A lead who has been deemed more likely to become a customer compared to other leads based on lead intelligence. | |
| ARR (Annual Recurring Revenue) | The value of the contracted recurring revenue components of your term subscriptions normalized to a one-year period. | |
| CAC (Customer Acquisition Cost) | The total cost of sales and marketing efforts that are needed to acquire a customer. |